What's Bringing So Many Catholics Home? (Part 1)

Interview With Campaign Founder Tom Peterson
By Andrea Kirk Assaf

ROME, MAY 4, 2010 (Zenit.org).- It began with a single conversion, a moment in which a soul opened itself to the mercy and grace of God. From there, the Holy Spirit, working through that soul and its particular God-given talents, has multiplied and ricocheted this message of conversion around the world through an apostolate in the New Evangelization, bringing hundreds of thousands of fallen-away Catholics, and even non-Catholics, home to Rome.

The soul in question is that of Tom Peterson, an American former advertising executive, who has put his expertise and experience at the service of the Church through the creation of the Catholics Come Home ad campaign and Web site.

ZENIT spoke about the past, present and future of the campaign with the founder and president during his recent visit to Rome to address a conference on “Church Communications: Identity and Dialogue” at the Pontifical University of the Holy Cross.

ZENIT: How did the Holy Spirit inspire you to begin this apostolate?

Peterson: I went on a retreat 13 years ago that changed my life, and in front of the Eucharist I got to know the God of the universe. I had known him before but, through the distraction of the secular world, I started focusing on business and acquiring more stuff. Through God’s mercy and grace he invited me on this retreat, I said yes and my whole life changed. More…

From: Zenit, The World Seen from Rome



2 Comments to “What's Bringing So Many Catholics Home? (Part 1)”

  1. :D I sure mentioned this piece a lot on Twitter, didn’t I?

    Thanks for the transcription of Tom Peterson’s Zenit interview.

    Although encouraging people who have fallen away from the Catholic Church to come home isn’t *just* a matter of effective marketing – I think that’s important.

    Mr. Peterson is certainly an American: noting the $10/soul investment/return value of one campaign. That’s not a criticism: I think it’s important to make good use of resources, and comparing costs and results is a vital process.

  2. [...] This post was mentioned on Twitter by sophia guerra and Brian Gill, Brian Gill. Brian Gill said: RT @alwayscatholic: ACBlog: What’s Bringing So Many Catholics Home? (Part 1) http://bit.ly/9epY4V #catholic #SupportPBXVI [Feeling little better catching up!] [...]

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